https://www.louwstraining.com/blog daily 0.75 2024-04-16 https://images.squarespace-cdn.com/content/v1/6213dba3273001551ffeb987/932cf556-480a-442f-ae68-734a41ae5b34/Blog.jpg Louws Blogs - Make it stand out From us to You! https://www.louwstraining.com/blog/keeping-brand-positioning-from-failing-2 monthly 0.5 2024-04-16 https://images.squarespace-cdn.com/content/v1/6213dba3273001551ffeb987/f690a510-f5a8-4d7b-a5f4-4174b4febde3/Branding+%232.jpg Louws Blogs - Keeping a Brands Positioning from failing - Part 2 - Make it stand out How your customer perceives you. https://www.louwstraining.com/blog/keeping-brand-positioning-from-failing-part1 monthly 0.5 2024-04-16 https://images.squarespace-cdn.com/content/v1/6213dba3273001551ffeb987/0fdfca87-ebe7-4319-807e-43664d083258/apple+logo.jpg Louws Blogs - Keeping a Brand’s Positioning from failing - Part 1 And when you see this logo, who globally doesn’t know they are in possession of an Apple product. https://images.squarespace-cdn.com/content/v1/6213dba3273001551ffeb987/f690a510-f5a8-4d7b-a5f4-4174b4febde3/Branding+%232.jpg Louws Blogs - Keeping a Brand’s Positioning from failing - Part 1 - Make it stand out How your customer perceives you. https://www.louwstraining.com/blog/leadership-sf4g6-pk88j-5kgtw monthly 0.5 2024-04-16 https://images.squarespace-cdn.com/content/v1/6213dba3273001551ffeb987/31168def-3651-45c5-a4b8-6ccd52d72771/regan+%282%29.jpg Louws Blogs - Spaghetti Leadership - Part 4 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6213dba3273001551ffeb987/9ce2d2fd-75a5-4948-b895-9a2b138b8083/lead+from+the+front.jfif Louws Blogs - Spaghetti Leadership - Part 4 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6213dba3273001551ffeb987/2cb07e90-3a95-4edd-997a-5d512db10f07/like-a-boss.jpeg Louws Blogs - Spaghetti Leadership - Part 4 - Make it stand out Where others voluntarily follow you. https://www.louwstraining.com/blog/leadership-sf4g6-pk88j monthly 0.5 2024-04-16 https://images.squarespace-cdn.com/content/v1/6213dba3273001551ffeb987/020b24f5-c7ba-4387-96b5-35a64e45dd88/Lee+Iaccoca.jpg Louws Blogs - 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Spaghetti Leadership - Part 2 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6213dba3273001551ffeb987/2cb07e90-3a95-4edd-997a-5d512db10f07/like-a-boss.jpeg Louws Blogs - Spaghetti Leadership - Part 2 - Make it stand out Where others voluntarily follow you. https://images.squarespace-cdn.com/content/v1/6213dba3273001551ffeb987/7c7c6239-500c-4740-9aa5-7b785e287d13/Anthony+Hopkins.jpg Louws Blogs - Spaghetti Leadership - Part 2 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.louwstraining.com/blog/leadership monthly 0.5 2024-04-16 https://images.squarespace-cdn.com/content/v1/6213dba3273001551ffeb987/2083611d-37d8-457b-99b1-78cc5140c5a5/Clinton.jpg Louws Blogs - Spaghetti Leadership - Part 1 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6213dba3273001551ffeb987/10545d66-1e32-45f5-a056-c2d53b839f29/George+Washington.jpg Louws Blogs - Spaghetti Leadership - Part 1 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6213dba3273001551ffeb987/d6bc6cb0-bc13-4b28-97b6-32eea9371bba/George-W-Bush+%282%29.jpeg Louws Blogs - Spaghetti Leadership - Part 1 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6213dba3273001551ffeb987/89ca7aee-7fe1-41de-bc19-cc5316a59326/office-of-the-administrator-president-obama-412-apd-1097-2012-12-10_presidentobama_049jpg-377a40.jpg Louws Blogs - Spaghetti Leadership - Part 1 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6213dba3273001551ffeb987/2cb07e90-3a95-4edd-997a-5d512db10f07/like-a-boss.jpeg Louws Blogs - Spaghetti Leadership - Part 1 - Make it stand out Where others voluntarily follow you. https://www.louwstraining.com/blog/strategic-thinking-planning monthly 0.5 2024-04-16 https://images.squarespace-cdn.com/content/v1/6213dba3273001551ffeb987/487420ee-6eca-4cdf-b123-f59204b218ea/Trojan+Horse+2.jpg Louws Blogs - Brilliant Strategic Thinking - Make it stand out Trojan Horse = Tactic https://images.squarespace-cdn.com/content/v1/6213dba3273001551ffeb987/29491acd-d50f-4fb3-a938-6c2626d12ead/Strategic+Thinking+Close+Up+chess+play.jpg Louws Blogs - Brilliant Strategic Thinking - Make it stand out Seeing both sides of the board simultaneously is the key to Strategy https://www.louwstraining.com/blog/getting-rid-of-stage-fright monthly 0.5 2024-04-16 https://images.squarespace-cdn.com/content/v1/6213dba3273001551ffeb987/e6189350-625e-444e-81de-1f7c3d355064/Scared-indian-girl-28669-pixahive.jpg Louws Blogs - Getting rid of Stage Fright - once and for all! OMG https://www.louwstraining.com/blog/showvstellpart2 monthly 0.5 2024-04-16 https://images.squarespace-cdn.com/content/v1/6213dba3273001551ffeb987/d10014c6-5b1c-4715-8910-d69e351ce53d/Why-pictures-really-are-worth-a-thousand-words-780x520.jpg Louws Blogs - Show vs. Tell - Part 2 - Make it stand out Aids are brilliant when used right! https://images.squarespace-cdn.com/content/v1/6213dba3273001551ffeb987/3a92ed57-f78f-4a4e-92ea-cee101435809/show+vs+tell.jpg Louws Blogs - Show vs. Tell - Part 2 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6213dba3273001551ffeb987/84622f35-d694-4e7c-a153-91357df9bbb6/audi-s5-sportback-2015-red.jpg Louws Blogs - Show vs. Tell - Part 2 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6213dba3273001551ffeb987/d0d31c4d-38f1-4781-bb72-d7aa4ce0c5b9/Harley+Davidson+ad+with+peanuts+copy.jpg Louws Blogs - Show vs. Tell - Part 2 - Make it stand out Carmichael Lynch, 31 year agency of Harley Davidson, drops them in 2010. https://www.louwstraining.com/blog/showvstellpart1 monthly 0.5 2024-04-16 https://images.squarespace-cdn.com/content/v1/6213dba3273001551ffeb987/d7b461a6-77bf-4bcf-8243-d4c323ee71cb/Why-pictures-really-are-worth-a-thousand-words-780x520.jpg Louws Blogs - Show vs. Tell - Part 1 - Avoiding the three Deadly Sins using presentation aids. Three Deadly Sins of the WHAT https://www.louwstraining.com/blog/letstalkclosing monthly 0.5 2024-04-16 https://images.squarespace-cdn.com/content/v1/6213dba3273001551ffeb987/f8565436-0fb8-414f-9ca2-86d3070c1bed/Lets+Talk+Closing.jpg Louws Blogs - Let’s talk closing - Closing is about agreements. https://www.louwstraining.com/blog/winning-your-case-in-presentations monthly 0.5 2024-04-16 https://images.squarespace-cdn.com/content/v1/6213dba3273001551ffeb987/13810cd1-b182-451b-80af-85bab1644d75/Lawyer+winning+a+case.jpg Louws Blogs - Winning your Case - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.louwstraining.com/blog/story-telling-presentations monthly 0.5 2024-04-16 https://images.squarespace-cdn.com/content/v1/6213dba3273001551ffeb987/b97352e5-9241-4209-bf3e-444574f9e47b/Total-debt-by-age-generation.png Louws Blogs - Storytelling - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6213dba3273001551ffeb987/96cc09fb-5bd2-4ead-ba81-1b08dba76884/PeterSinger_2013-embed.jpg Louws Blogs - 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Toni Louw on Business Communications - Make it stand out Toni Louw CEO Louws Group https://www.louwstraining.com/podcasts/category/Communications monthly 0.5 https://www.louwstraining.com/podcasts/category/Presentations monthly 0.5 https://www.louwstraining.com/clients daily 0.75 2024-04-17 https://images.squarespace-cdn.com/content/v1/6213dba3273001551ffeb987/4d608866-244f-4f92-bcd1-78eba3be4b1b/Louws+Clients.png Clients - Make it stand out Click to access comprehensive Agency and Corporate Brand lists. https://www.louwstraining.com/difference daily 0.75 2024-04-16 https://images.squarespace-cdn.com/content/v1/6213dba3273001551ffeb987/d72498af-dac6-46a3-acdd-0eb99aa65ad6/Increasing+Performance.jpg Louws Difference - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.louwstraining.com/home daily 1.0 2024-04-16 https://www.louwstraining.com/privacy daily 0.75 2024-04-16 https://images.squarespace-cdn.com/content/v1/6213dba3273001551ffeb987/69d697fc-fc94-4d1e-a13b-c53dcb5a36d0/Privacy.jpg Privacy Notice https://www.louwstraining.com/copyright daily 0.75 2024-04-16 https://images.squarespace-cdn.com/content/v1/6213dba3273001551ffeb987/20c969e8-9325-494f-823b-0e79c85006af/copyright.png Copyright https://www.louwstraining.com/ondemand daily 0.75 2024-04-16 https://images.squarespace-cdn.com/content/v1/6213dba3273001551ffeb987/6f8ede2a-8e24-4528-9afa-2f0628d2bcda/Remote+Training.jpg On-Demand Training - Your pace + Our Knowledge = Your success! We make a big assumption! You are here to raise the bar on your performance, not just correct. Scan through our Training Products. Choose which is of most interest as an On-Demand digital course and contact us. All curriculums follow a learn by doing format. 1) Learn the skill, 2) practice the skill with our feedback, and 3) Repeat. An Executive Coach is assigned to guide you through the practical sections of the program - Step 2 above - (one of the major differences of the Louws On-Demand training), and available to support you all the way through the course, on an as needed basis. We hope you enjoy the journey! https://www.louwstraining.com/clientlists daily 0.75 2025-03-27 https://www.louwstraining.com/faq daily 0.75 2022-03-10 https://www.louwstraining.com/agencyspotlight daily 0.75 2024-04-16 https://images.squarespace-cdn.com/content/v1/6213dba3273001551ffeb987/2faaf5b7-0b51-48c1-8803-94cccc1ff1d8/Advertising+agency+spotlight.jpg Advertising Agency Spotlight - Advertising Agency Spotlight 100% geared to Agencies For 4+ decades Louws has specialized and been retained by over 500 advertising, public relations, media, promotions, direct marketing, social, digital and production agencies as their training and consulting resource of choice. This has included 150,000+ students, in 26 countries, 100 cities on 5 continents. Result: Accumulation of 100,000+ documents on training methodologies, skill sets, techniques, tools, and templates culminating in 13 Business Training Programs, each available in three deliverable formats. Live-In person – Virtual – On-Demand There is no other training company that comes close to providing this collective depth of experience or resource, specific to the Advertising and Marketing communities. Client-side experience: As senior marketing counsel, brand consultant and trainer to 150+ advertisers, Louws brings to agencies a unique insight into what clients really want from their agency, how they expect to be communicated to and most importantly, be convinced. In addition, since 1987, Louws has conducted, on its own dime, a perpetual deep dive research study into why clients hire and fire agencies with over 1,200 brands biannually. These insights have contributed to continued upgrades and modernization of the skill sets and techniques in which we teach and coach our agency clients. Case in point. Just three years ago, 70% of all presentations were delivered in person. Today, by observations and polling, it’s done a complete flip where 70% are now delivered virtually through one or more digital or telephonic mediums. Ultimate Deliverable: Improved on-the-job performance through customized training, coaching and consulting designed to “exactly” fit each agency’s unique business environment with one goal in mind – results. Guarantee of our performance: If at any time during a company’s relationship with Louws, it believes that it is not receiving the promised deliverables, Louws will, without question, return the balance of funds owed. https://www.louwstraining.com/corporatespotlight daily 0.75 2024-04-16 https://images.squarespace-cdn.com/content/v1/6213dba3273001551ffeb987/f4ff2dc4-d0d2-4166-9a97-f05cd6b74bf8/Corporate+Synopsis.jpg Corporate Spotlight - Corporate Spotlight Application and Results Since 1984 Louws has been retained by companies as far afield as Hong Kong to South Africa, Australia to Switzerland. This has included the training and coaching of 150,000+ students, in 26 countries, 100 cities on 5 continents. Result: Accumulation of 100,000+ documents on training methodologies, skill sets, techniques, tools, and templates culminating in 13 Business Training Programs, each available in three deliverable formats. Live-In person – Virtual – On-Demand There is no other training and consulting company that comes close to being able to provide this collective depth of experience or resource. The Real Difference: The unique skillset that separates Louws from all other training and consulting practices is its rigorous adherence to practicality and incessant insistence to upgrade to ensure real-time relevance. Case in point. Just three years ago, 70% of all presentations were delivered in person. Today, by observations and polling, almost 70% are now delivered remotely through one or more digital mediums. Unlike many of our competitors, we have specialized in improving performance against job functions instead of titles. We also insist on understanding who the job performance will have the most impact upon and customizing the training to deliver the expected results. This provides our clients one of the largest diversification of experiences available in corporate training, having counselled and trained all levels within organizations from C-suite tycoons such as Michael Rawlings (former President of Pizza Hut and Mayor of Dallas), Robert Bass (President of the Bass Brothers) Leo Kiely, (former President of Frito Lay and Coors Brewing Company), David Novak, (co-founder and former Chairman of Yum Brands) and Billionaire Charles Butt (Chairman & CEO of H.E.B) to 1000s of Brand Managers, Advertising VPs, Sales and Marketing Directors and entry level Managers. It must work: Every skill, discipline, technique, principle, and action Louws teaches and trains has to first pass its own DIW test. [does it work] Part of making sure that it does is Louws’ field work. If we train salespeople, we work with the people to be trained in the field before we train them. If we train public speakers, we watch them in action first. If we are retained to counsel on the renewing of a brand or marketing program, we live on the customer and corporate sides of the fence before we make our recommendations, conduct our training, or implement our strategies and plans. Case in point. When Louws worked with Dr. Pepper to return them to profitability, we first met with the sales force responsible for local marketing, from which we gained the necessary insight to turn them around, taking them from a 12% deficit to a +13% lift in sales. Ultimate Deliverable: Improved on-the-job performance through customized training, coaching, and consulting designed to “exactly” fit each agency’s unique business environment with one goal in mind – results. Guarantee of our performance: If at any time during a company’s relationship with Louws, it believes that it is not receiving the promised deliverables, Louws will, without question, return the balance of funds owed. https://www.louwstraining.com/industries-served daily 0.75 2024-04-16 https://images.squarespace-cdn.com/content/v1/6213dba3273001551ffeb987/19db3100-b265-4792-bd00-fe9ea174c1fa/World+trade+centre+4.jpg Industries Served Industries Served https://www.louwstraining.com/results daily 0.75 2024-04-16 https://images.squarespace-cdn.com/content/v1/6213dba3273001551ffeb987/589a9a9e-3a4d-42b9-9a83-7a277223779f/Results+2.jpg Results - Why Louws is considered one of the best in the world. For its advertising agency clients during the worst Global recession since 1935: [2008 – 2011] Result: $5.8 Billion landed in new business while under Louws’ new business counsel. Case in point: OMD: 18 out of 21 pitches won after being retained as new business counsel. (Selection by Advertising Age as Agency of the year 2009) Case in point: MEC: $3.8 Billion in New Business won after being retained as new business counsel. #1 in new business acquisition. (Selection by Advertising Age as #1 Media Agency in New Business ’07) Senior business consultant and personal coach to Lee Iacocca during the lead follow or get out of the way campaign. Result: Chrysler turn-around in 18 months repaying full Federal loan with interest. Trained every sales representative at both Yellow Pages and Valassis in Discovery sales and account leadership. Result: Best Revenue increase in history of their companies. Consultant on restructure and senior marketing sales consultant to New York Times to compete against USA Today. Result: Increased circulation from 800,000 to over 1M in less than 2 years, outpacing USA Today’s growth trajectory. Marketing and Brand consulting for Goretex to combat introduction of Asian equivalent product at 50% the cost. Result: Re-grew business through a pull vs. push strategy protecting their #1 position as the go to outdoor weather protector. Part of the original team to introduce Lexus to the North American Marketplace – specifically in the sales and marketing arenas combating the negative “It’s just an expensive Toyota” positioning. Result: Pulled 32% market share away from Mercedes Benz by positioning Lexus as the “affordable luxury” option. Helped reposition Houston Chronicle (3rd largest paper in America) to accommodate a new audience more accustomed to surfing vs. reading. Result: Pushed readership to all time high through repackaged approach to new audience while maintaining “source” positioning. On Dr. Pepper, hired as lead marketing and repositioning consultant all the way through to execution. Sales were -12% with a multiple product portfolio. Result: Within 8 months reversed decline, resulting in a +13% in sales – a 25% lift. (from -12% to +13%) Hired as a lead marketing consultant to conduct a complete re-evaluation and execution strategy of Toyota’s “go to market” brand strategies and tactics for its entire SUV, Truck, Car and Hybrid lines. Created product matrix system for brand positioning of each product. Result: While GM laid off 7,000 employees Toyota outsold all competitors in approximately 75% of all categories. One of the best auto re-introductions into the US marketplace in decades. Co-lead on 3 Year marketing and repositioning assignment with Pizza Hut – to compete in a category filled with competition where products were considered a staple by consumers and purchased as an “occasion” driven event. Result: Highest sales in recorded history of the company. Brand and sales consultant to Mahindra (gentleman farmer & hobbies tractors) in a category owned by John Deere. Result: Instrumental to double digit growth in key southern states, putting John Deere on notice. Senior counsel and marketing advisor and presentation coach for Mirage (Vegas) marketing team, Disney (Orlando) marketing team and EXG Investments (one of the largest real estate developers in Arizona) Result: Successful presentation to investors and resultant reconfiguration of business portfolio. Marketing consulting firm for Pepsi field marketing teams – over 120 distribution points, with Coke the major competitor in all markets, 150 field service reps and a product portfolio of over 2 dozen products. Restructured market approach, positioning of story for each market, both the trade and consumer and repackaging of brand benefit at a local level. Result: Youth outdrink Coke 3:1 in Pepsi distribution market centers, making Pepsi the real “choice of a new generation”. Senior counsel for the Repositioning and branding of HEB – largest supermarket chain in Texas. They had become less relevant to a new generation, were tarnished by some antiquated properties and irrelevance with the large and growing Hispanic population. Result: Fastest growing period in the history of HEB over 2 years – with dramatic increase in same store sales and Hispanic patrons. Lead brand and marketing consultant on Quizno’s, fastest growing sub store in America opening one store every 16 hours. Had lost their way as a brand with Subway taking the consumer lead with “Jared” and “Healthy” message. Result: double digit growth in YTD same store sales through a complete revamp of brand positioning, personality, architecture and go to market strategies. Lead business consulting firm hired to restructure Wunderman New York. Result: Client satisfaction results highest in company’s history. Team co-ordination and cross discipline strategies considered by client annual reviews as “best in the business”. Lead business consultant for the reorganization and packaging of Bayer’s product plans for their customers, agencies and to address slumping sales. Result: Advertising effectiveness soared, and sales reached all time decade high. New Business coach and consultant during one of the company’s lowest new business win periods. Result: Y&R New York batting .850 for 5 years running under Louws’ new business tutelage. New Business coach and consultant after 5 consecutive losses to local and global competitors. Result: Saatchi Canada wins 9 pieces of business in 1 year totaling $25M in fees following 2 weeks of Louws’ training. Hired to help win Wine Institute of California with annual close rate of 30% (3 out of 10). Result: Golin Harris lands prized Wine Institute of California account and immediately thereafter the HP Thick Sauces account, following Louws’ 2 days of training. https://www.louwstraining.com/partners daily 0.75 2024-04-16 https://images.squarespace-cdn.com/content/v1/6213dba3273001551ffeb987/e7a06ea2-1a4e-4ac8-81c6-bfc441ac2bcd/Toni+2.JPG Partners - Antoni Louw Toni Louw is the CEO and founder of Louws Group, a firm that specializes in business training, coaching & consulting. Toni is a true visionary, innovator and entrepreneur who arrived from South Africa in 1979. Rather than borrowing or copying the training, coaching, and consulting services of others, Toni pioneered techniques and skill sets that have led Louws to become a ubiquitous leader in its field of corporate training and consulting. Uniquely, the New Business and Discovery Selling training is based on an extensive database of 40,000+ interviews (accumulated since 1987 and ongoing through to the present) with the buyer side of the corporate world to understand why they buy, why they don’t and why they fire. His 4+ decade long career has culminated in some 150,000+ students trained, in 26 countries, 100 cities on 5 continents. This included 500+ advertising, promotion, direct marketing, digital and interactive, media and public relations agencies worldwide. And, 50 of the Fortune 150 international brands including some 100 additional brands. Result: 100,000+ documents of training methodologies, skill sets, techniques, tools and templates culminating in 13 Business Training Programs, each available in three deliverable formats. In-person, Virtual & On-Demand. On a personal note: He is the oldest and youngest in the Louw family, born in Lusaka Zambia (previously called Northern Rhodesia), raised in South Africa, with several years abroad in Europe. He is married to his incredible wife of over 3 decades, the father of two daughters and grandfather of 6. Former rugby player in South Africa, registered NAUI scuba diver, captained multiple boats ranging from 14’ - 50’, Kayaker, house designer and builder (5 in total), and now avid outdoorsman, kart racer, horse whisperer, gardener, and still has the time to pursue ecclesiastical studies and charitable community participation. Favorite Quote: “The one thing we all have in common is that we are all different” – Robert Zend https://images.squarespace-cdn.com/content/v1/6213dba3273001551ffeb987/75eb9320-95be-4a7e-9246-2a236cbbe44c/Lou+updated+picture.JPG Partners - Lou Digiusto III He is a fully certified Executive Trainer & Coach and Senior Partner specializing in New Business Acquisition training and coaching, Meeting and Presentation skills, Selling Creative, Consultative Selling, Strategic Planning, Moderating and Senior Management Leadership training and coaching. Lou joined the Louws team in 1999 through its Clearwater Florida office. When asked what makes Louws different? “Results.” That’s the business Louws is in. $6.8 Billion in agency new billings wins in the past two years. Some of the wins Lou has trained and coached include GSK, Global Visa, Global HP, Global Intel, Discovery Channel, Global P&G, AT&T, Dial Brands, Unilever, Knorr Foods, J&J, Time-Warner, Humana, Verizon, Target, Walmart and Florida Citrus Commission. The portfolio of Louws clients Lou has managed, includes some 75 agencies and corporate brands. Paige Thompson the former Chairman of todays #1 Agency global network of media brands - OMG, (Hearts and Science - OMD - PHD) , once confided when asked if he would be ok with us training and counseling competitive agency networks. “Absolutely not - Louws is our secret sauce!” Over the years Lou did eventually go on to train other networks (amassing the largest Social, Digital and Media buying Agencies portfolio of any training company) working on a first come first served basis when coaching new business sales teams who’s primary audiences are CPG brand and marketing Directors and the C-Suite. Before Louws: VP with the WCA Group in Florida in Business Development and Group Account Management. Marketing Director for American Forests, responsible for developing and managing a strategic alliance between Scotts Company and Wal-Mart. Film Producer/Director/Writer and has worked with many celebrities in sports, show business and politics. These include; Coach Steve Spurrier (Florida), Bobby Bowden (Florida State), Don Shula (Miami Dolphins), Lindy Infante (USFL), Senators Bob Dole, Elizabeth Dole, Paul Laxalt, Bob Graham, Governor Lawton Chiles, Speaker Dennis Hastert, Secretary of the Treasury John Snow, Hollywood & TV Stars; Bob Hope, Steve Allen, Charlton Heston, Dizzy Gillespie, Sarah Vaughn, Dr. Billy Taylor, James Whitmore and Dr. Bob Ballard. On a personal note: Born and raised in the Midwest to an air force helicopter test pilot. Part of his schooling was at Uniondale High, coincidentally, the same school attended by Gini Louw, COO of Louws. Lou then attended Hofstra University, University of Florida and Jacksonville University and holds an MBA. From an early age he was smitten with anything that could fly. It’s not unusual to find Lou at every air show event he can find, either in person or on the net and if you are fortunate enough to be with him get the education of a lifetime. When not looking to the air, you will find him sailing the sound or participating in his most earth bound passion – Italian food, unsurprising with a sirname like DiGiusto. He currently serves as CT President of the Navy League of the United States and Captain on the National Staff of the U.S. Coast Guard Auxiliary. Lou resides in Wilmington, North Carolina and Naples, Florida. He is married, has 2 children, one in the United States Navy and one who has spent her life in and around marketing and proud grandfather of a golfing prodigy. Favorite Quote: “Don’t do things people will remember. Do things people will never forget” - David Oakley https://images.squarespace-cdn.com/content/v1/6213dba3273001551ffeb987/6010cfec-1dee-48e4-9c7a-95e45d654288/Gini+Louws+Picture.JPG Partners - Virginia Louw Tobias Keene, D.D.S. Hailing from Richmond, Virginia, Dr. Tobias Keene brings a bit of unabashed Southern hospitality to all his patients. He moved to Washington, D.C. over thirty years ago as a freshman at Ivy College. Right after graduation, he attended World University’s School of Dentistry. Before opening Keene Dental in 1994, he worked for free clinics and some of the finest practices in the District. He is part of the 123 Dental Association and stays up-to-date on the latest dental discoveries. When not striving to keep his patients happy and healthy, he’s enjoys hiking with his family in Rock Creek Park. https://www.louwstraining.com/portfolio daily 0.75 2025-03-19 https://images.squarespace-cdn.com/content/v1/6213dba3273001551ffeb987/e2533e18-cec9-46f5-ba99-5b8acd50c55d/United+nations+flags+-+training+portfolio+1.jpg Training Portfolio https://www.louwstraining.com/portfolio/executive-coaching monthly 0.5 2022-02-22 https://images.squarespace-cdn.com/content/v1/6213dba3273001551ffeb987/1731233c-f7d7-432a-ac89-d19e0c33b7ec/executive+coaching.jpeg Training Portfolio - Executive Coaching Executive Coaching https://www.louwstraining.com/portfolio/cross-cultural-etiquette monthly 0.5 2024-04-16 https://images.squarespace-cdn.com/content/v1/6213dba3273001551ffeb987/764d28b9-01da-41f9-8e19-2dfd52b1eb6b/Cross+Cultural+2.jpg Training Portfolio - Cross Cultural Etiquette© Cross Cultural Etiquette© https://www.louwstraining.com/portfolio/brand-marketing-consulting monthly 0.5 2024-04-16 https://images.squarespace-cdn.com/content/v1/6213dba3273001551ffeb987/31a913b2-c98a-4de2-be10-3fe4f0bb3b37/Branding.jpg Training Portfolio - Brand & Marketing Consulting© Brand & Marketing Consulting© https://www.louwstraining.com/portfolio/command-performance monthly 0.5 2024-04-16 https://images.squarespace-cdn.com/content/v1/6213dba3273001551ffeb987/00cf1c61-2420-4e4c-a02e-2354d833b056/Command+Performance+2.jpg Training Portfolio - Command Performance© Command Performance© https://www.louwstraining.com/portfolio/negotiating-to-agreement monthly 0.5 2024-04-16 https://images.squarespace-cdn.com/content/v1/6213dba3273001551ffeb987/7f32f438-4814-4663-9153-35222d4182d8/Negotiating+2.jpg Training Portfolio - Negotiating to Agreement© Negotiating to Agreement© https://www.louwstraining.com/portfolio/leadership-management-skills monthly 0.5 2024-04-16 https://images.squarespace-cdn.com/content/v1/6213dba3273001551ffeb987/46c10271-562f-436f-98da-62b7f59bd554/Leadership+%26+Management.jpg Training Portfolio - Leadership & Management Skills© Leadership & Management Skills© https://www.louwstraining.com/portfolio/new-portfolio-item monthly 0.5 2024-04-16 https://images.squarespace-cdn.com/content/v1/6213dba3273001551ffeb987/dc442b93-ac0e-4e94-8264-c0e43ed15713/Moderating+2.jpg Training Portfolio - Moderating to Balance© Moderating to Balance© https://www.louwstraining.com/portfolio/project-six-a8k6a monthly 0.5 2024-04-16 https://images.squarespace-cdn.com/content/v1/6213dba3273001551ffeb987/2a04d981-d8c0-4068-b8f1-581f9c061af8/Strategic+Thinking+Close+Up+chess+play.jpg Training Portfolio - Strategic Planning & Thinking© Strategic Thinking & Planning© https://images.squarespace-cdn.com/content/v1/6213dba3273001551ffeb987/88ff20da-68a0-46c4-a5d1-2494f192d74f/compendium.jpg Training Portfolio - Strategic Planning & Thinking© - Compendium 52 strategies are provided as a future reference guide. Training concludes having discovered over 90 strategies used by commerce. https://www.louwstraining.com/portfolio/project-five-yg2kb monthly 0.5 2024-04-16 https://images.squarespace-cdn.com/content/v1/6213dba3273001551ffeb987/0809d73a-762a-40c4-95c8-f145da95a59e/2Follow-Up+Ladder.jpg Training Portfolio - Discovery Selling© - Louws Sales Ladder™ Louws Proprietary Sales Ladder© https://images.squarespace-cdn.com/content/v1/6213dba3273001551ffeb987/094d994c-169c-4753-9873-f810482260a3/Discovery+Selling.jpg Training Portfolio - Discovery Selling© Discovery Selling© https://www.louwstraining.com/portfolio/project-four-xzd2x monthly 0.5 2024-04-16 https://images.squarespace-cdn.com/content/v1/6213dba3273001551ffeb987/75ba6c21-6bfd-4f2e-8848-192b98469676/Appraising+work+2.jpg Training Portfolio - Appraising Creative Ideas-Writing Briefs© Appraising Creative Ideas/Writing Briefs© https://www.louwstraining.com/portfolio/project-three-efmrk monthly 0.5 2024-04-16 https://images.squarespace-cdn.com/content/v1/6213dba3273001551ffeb987/0e65fd3f-a0e4-4531-89fc-56a366a43cba/Selling+your+creative+ideas.jpeg Training Portfolio - Selling Creative Ideas© - Make it stand out Selling Creative Ideas© https://www.louwstraining.com/portfolio/project-two-4kgx3 monthly 0.5 2024-04-16 https://images.squarespace-cdn.com/content/v1/6213dba3273001551ffeb987/13242cdd-04da-4197-98ff-c64029203030/Winning+the+business.jpg Training Portfolio - Landing New Business© Landing New Business© https://www.louwstraining.com/portfolio/project-one-wg9y2 monthly 0.5 2025-03-19 https://images.squarespace-cdn.com/content/v1/6213dba3273001551ffeb987/671bdabe-0c7f-44c9-9dba-f5f2a1bb171c/Young+Black+Presenter.jpg Training Portfolio - Telling Your Story©- Presentation Skills Telling Your Story© - Presentation Skills