Louws Executive Team

Antoni LouwAntoni Louw – Founder & CEO

Founder and CEO of Louws Management, a business training, coaching & consultancy service & executive coaching company.

Toni has been called a visionary, innovator and entrepreneur who arrived from South Africa in 1979, was married with an 18 month old daughter, three suitcases and a total of $1,200 to his name.

He joined, at the time, the most prestigious training company in the world of advertising, ECS (later known as Rogen) becoming, in less than three years, its first partner. . . . read more about Toni

Virginia LouwGini Louw – President & COO

Gini joined Louws Management in the summer of 1985, leaving a lucrative position as the right hand person to the Chairman of Nordeman Grimm, one of New York’s most prestigious Search Firms.

As COO, she oversees the operations of Louws, the welfare of over 15 employees, while ensuring both customer service and financial viability.

She has been the stalwart keeper of Louws’ administrative management policy compliance, the safeguarding of Louws’ copyrighted materials, while covering every aspect of client scheduling and service. . . . read more about Virginia

Louis DiGiusto IIILou DiGiusto III – Partner & Executive Trainer

Lou joined the Louws team in 1999 through its Clearwater Florida office.

He is a fully certified Executive Trainer and Senior Partner specializing in New Business Acquisition training and coaching, Meeting and Presentation skills, Selling Creative, Discovery selling, Moderating and Senior Management Leadership training and coaching. . . . read more about Lou

Elwanda EdwardsElwanda Edwards – Executive Trainer

An exceptional communicator with a 30 year proven track record of successful marketing and advertising initiatives, Elwanda Edwards joined the Louws Management team in December 2005 as an Executive Trainer specializing in Strategic Planning and Management/Supervisory skills training.

Her specialty has and still is “managing the most difficult” clients and staffs and has built her reputation based on an enviable reputation of never having been asked off a piece of business (that we know of anyway). . . . read more about Elwanda

Chuck KushellChuck Kushell – Senior Consultant

Chuck joined the Louws team in 1998 as a Senior Consultant with over 3+ decades of experience as a marketer.

Chuck Kushell brought a global reputation as a leading-edge thinker and practitioner of building high-value brands.

His experience includes management consulting, client-side brand and product management, integrated advertising agency management, as well as the creation of startup ventures in the technology and professional services fields as CEO, president and CMO of a number of well-known brands. . . . read more about Chuck


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