Strategic Planning

Raising the Bar on your Company’s Strategic Client Leadership

For 3+ decades Louws has been retained by over 150 + Marketers and 480 + Advertising Agencies and to help their staffs think, produce and act upon more strategic ideas and concepts for themselves and their clients.

This has included some 150,000 students in 26 Countries and 80 cities in North and South America.

There is no other training company that comes close to the kind of depth Louws uses to accomplish its single minded objective for its clients;

Improving the Performance of Brilliant Thinking.

Corporate Marketing experience

As senior marketing counsel, brand consultant and trainer to hundreds of advertisers and marketers, Louws brings unique insights into what customer really want from their brands, how they expect to be sold to, communicated to and most importantly, how to be convinced.

In addition, since 1987, Louws has conducted, on its own dime, a perpetual deep dive research study into why customers hire and fire brands with over 500 brands annually.

It must be relevant

With the world of communications and the mediums in which they are channeled changing faster than ever witnessed in history, Louws implemented a mandatory re-evaluation and upgrade requirement of all its services every 3 years, with the help of its clients.

Case in point. Just five years ago, some 70% of all marketing communications, for the most well known brands, was communicated  via TV.

Today, by observations and polling, this has flipped with almost 70% of all of a brands real time message delivery now being communicated through one or more social medium. Google, Facebook & Twitter, being prime examples.

The economy, competition, global unrest and even national dissidence towards corporations and their apparent greed and need for profits has changed the marketing landscape as we know it from as recent as 3 years ago.

Louws has kept in step with these changes, seen who’s winning and who’s lagging behind and why.

Never has there been a time in recent history that strategic planning training is more needed than now.

Key Benefits

♦ Dramatically improve one’s ability to “outsmart” and plan “strategically”.

♦ Increase one’s ability to think “outside the square” at 40,000’.

♦ Redefine how we think about a clients business strategy and its role in advertising communications.

♦ New approach to creating a Brand and Advertising Brief that results in innovative advertising and creative strategies.

What is covered?

♦ The three critical business strategies upon which all marketing strategy is based, including the sub strategies for implementing each strategy

♦ Over 50 examples of how strategy has been employed in over 25 categories of business

♦ Review 18 situational examples, reveal the strategies employed and why some worked and some did not (Situations are in order Historic, Marketing and Crisis)

♦ Practical exercise solving 11 situational examples using strategically sound solutions. (80% actual and 20% imaginary)

♦ Actual examples of brands and their positionings or lack thereof

♦ Discover who has positioned their brands well and why it worked

♦ Discover who has failed to position their brands well and why (7 categories and 29 specific brands)

♦ The actual specific components of what information was included in marketing plans for companies such as American Express, Bayer, General Motors, Chrysler, Frito Lay and Coors

♦ Review the Brand Brief and the 7 specific components of it, with 4 ongoing Examples used.

♦ Review the Advertising Brief and its 11 specific components, followed by examples.

♦ A strategy list containing over 52 strategies as a future reference guide.


If at any time during a company’s relationship with Louws, it believes that it is not receiving the promised deliverables, Louws will, without question, return the balance of funds owed.

It will also refund the fees paid for the specific service for which our client believes the promised deliverable was not received.

Next Steps:

If what you have read so far is consistent with what you are looking for from Strategic Thinking and Planning, please consider giving Louws an opportunity to make good on what we promise to deliver.

Telephone: (520) 664 -1881


Mail: Strategic Planning Practice Director ~ P.O. Box 130 ~ Vail ~ Arizona ~ USA ~ 85641


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