Cross-Cultural Etiquette

Understand the culture – Win in business

To introduce business executives (of all nationalities) to those essential business, social and personal cultures of the world that have a direct effect on business relations and its outcomes.

This training was originally sponsored by Exxon Mobile for both their internal global negotiations and client service and has since been modified for the international agency world.


Business executives who are fully informed as to how to successfully do business with other cultures.

Subjects addressed:

♦ Greetings

♦ Communication Model

♦ The Time Factor

♦ Work & Personal Ethic

♦ The Business Format

♦ Negotiating Sensitivities

♦ Taboos

♦ Dining Guidelines

♦ Recreation/Sports Guidelines

♦ Gender Guidelines

♦ Religions

♦ General Knowledge

Unique program elements

Louws has developed a unique Cross Cultural Comparison Grid© which gives a quick “snapshot” of all of the world’s major cultures and is also designed to enable instant comparisons one to the other.

This is an essential tool when conducting broad-based global business relations with multiple cultures in the mix.

This applies not only to ensuring successful business relations within one’s own company, but of course with one’s own global customers as well.

Training Options

Option One:

This consists of a 2-day training workshop for up to 10 people.  The workshop is fully customized to address only those cultures participants need to explore.

Option Two:

Purchase Louws Cultures of the World© manual, which covers the following cultures:  Asia, Europe, Scandinavia, Middle East, Mediterranean, Latin America, Africa and Australia (a total of 27 countries).

Next Steps:

If what you have read so far is consistent with what you are looking for from Cross Cultural training, please consider giving Louws an opportunity to make good on what we promise to deliver.

Telephone: (520) 664 -1881


Mail: Cultures of the World© Practice Director ~ P.O. Box 130 ~ Vail ~ Arizona ~ USA ~ 85641



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