Chuck Kushell

Chuck KushellChuck joined the Louws team in 1998 as a Senior Consultant with over 3+ decades of experience as a marketer.

Chuck Kushell brought a global reputation as a leading-edge thinker and practitioner of building high-value brands.

Corporate Side Experience:

His experience includes management consulting, client-side brand and product management, integrated advertising agency management, as well as the creation of startup ventures in the technology and professional services fields as CEO, president and CMO of a number of well-known brands.

Chuck’s experience includes international management consulting assignments in; Customer profitability management arena for DMI,

Performance Marketing Technologies and AllianceHPL Worldwide, working for such diverse clients as Microsoft, Ford, Royal Dutch Shell, Interpublic Group, MDCPartners, La Redoute and Victoria Football League.

As a client-side marketer, his experience includes retail and technology brand management, including the oversight and launch management of the world’s first commercially viable online service, Prodigy.

Agency Side Experience:

His agency-side experience has taken him all around the world, managing such global brands as American Express, TWA, ATT, Lotus Software, PriceWaterhouseCoopers, Dun & Bradstreet, HP, Gallo and BofA.

Chuck is recognized worldwide as a leading authority on the practice of integrated marketing that leverages offline and online marketing communications assets in order to more effectively create, retain and grow the value of increasingly profitable customer relationships.

Chuck is no stranger to the startup world, having been CEO of Focus One Media Group in Geneva, Switzerland as well as sitting on the BOD of a number of technology-based ventures.

Chuck is currently also Co-Founder of AllianceHPL Worldwide, a global advisory and implementation firm that provides consulting and executional outsourcing to marketing and sales-driven global organizations.

On a personal note:

Chuck was born in Scottsdale, Arizona.

He attended Arizona State University and graduated from Indiana University with an MBA in Law.

When he is not attending to international business crises you will find him happily ensconced on a boat on some lake, river or sea.

He is married, living in Virginia Beach, Virginia.

Favorite Quote: “…and that’s just my opinion…I could be wrong” – Dennis Miller

You can find him on both Facebook and LinkedIn.

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