He is a fully certified Executive Trainer and Senior Partner specializing in New Business Acquisition training and coaching, Meeting and Presentation skills, Selling Creative, Discovery Selling, Moderating and Senior Management Leadership training and coaching.
“Results.” That’s the business Louws is in.
$6.8 Billion in agency new billings wins in the past two years.
Some of the wins Lou has trained and coached include GSK, Global Visa, Global HP, Global Intel, Discovery Channel, Dial Brands, Unilever, Knorr Foods, Time-Warner, Humana, Verizon and Florida Citrus Commission.
The portfolio of Louws clients Lou has trained, coached and counseled includes:
♦ Avid Boston
♦ Boston Advertising Club Professional Development Program
♦ Citrix Systems
♦ Cline, Davis, Mann
♦ Genentech (multiple brand teams)
♦ Golin Harris
♦ GroupM – Mediacom, Mediaedge:cia, and GroupM Search
♦ IPG – MediaBrands, Mullen, Hill Holiday, Erwin-Penland, Geomentum, McCann
♦ Novartis Scientific Operations
♦ Omnicom agencies (BBDO NY, Atlanta, PHD NY, Chicago, London and Paris, Fleishman-Hillard, OMD and all OMG agencies)
♦ Ryan Partnership
♦ University of Nebraska Foundation
VP with the WCA Group in Florida in Business Development and Group Account Management.
Marketing Director for American Forests, responsible for developing and managing a strategic alliance between Scotts Company and Wal-Mart.
Film Producer/Director/Writer and has worked with many celebrities in sports, show business and politics. These have included; Coach Steve Spurrier (Florida), Bobby Bowden (Florida State), Don Shula (Miami Dolphins), Lindy Infante (USFL), Senators Bob Dole, Elizabeth Dole, Paul Laxalt, Bob Graham, Governor Lawton Chiles, Speaker Dennis Hastert, Secretary of the Treasury John Snow, Hollywood & TV Stars; Bob Hope, Steve Allen, Charlton Heston, Dizzy Gillespie, Sarah Vaughn, Dr. Billy Taylor, James Whitmore and Dr. Bob Ballard.
On a personal note:
Born and raised in the Midwest to an air force helicopter test pilot.
Part of his schooling was at Uniondale high, completely fortuitously, the same school attended by Gini Louw, President of Louws, but two years apart.
Lou then attended Hofstra University, University of Florida and Jacksonville University and holds an MBA.
From an early age he was smitten with anything that could fly. It’s not unusual to find Lou at every air show event he can find, either in person or on the net and if you are fortunate enough to be with him get the education of a lifetime.
When not looking to the air, you will find him sailing the sound or participating in his most earth bound passion – Italian food, unsurprising with a name like DiGiusto.
He currently serves as CT President of the Navy League of the United States and on the National Staff of the U.S. Coast Guard Auxiliary as a Commander.
Lou resides in Darien, Connecticut and Naples, Florida.
He is married and has 2 children, one in the United States Air force and one who has spent her life in and around marketing. He has just heard that he will soon be a grandfather.